Jade from Wolfette Styling has proven that hard work, determination, (and a whole lot of glitter) can go a long way! We sit down with Jade to chat about her journey into the fashion world and how her Kelowna-born company has grown into an international success!
Growing up, I was SURROUNDED by artistic expression! My mom is incredibly creative and has always incorporated a means of art of into our lives. I was never taught fashion styling or directing, however I was taught how to express myself creatively! My passion to create began at a very young age, and over time fashion became my favourite medium.
SUNSHINE ! Retro aesthetics, COLOUR and kind human beings 🙂
Wolfette Styling has never really been a “side-hustle” for me. Since day one, I devoted more hours in a week to my passion than I ever did working my serving job. Yes, it totally overcame my life!! And it still does … haha. As far as, how I transitioned to leaving my serving job, it was quite abrupt!
In my second year of Wolfette Styling, I was producing small amounts of income every month. Over time, this grew to more and more, until I hit a max! I simply wouldn’t progress if I didn’t eliminate this JOB out of life. But that’s scary! And doesn’t leave me with a secure source of income to fall back on! I got over that pretty fast, (with the help of a few very inspiring people I surround myself with). I hired an assistant and learnt to ask for help, to ask MORE questions, to take more leaps and even more risks (mentally and financially).
Tell me about your team and creative atmosphere.
Wolfette Styling works with many different makeup artists, models, photographers and videographers. Although, I do have my favourites 🙂 And anyone who follows my work can see this! Hehe. Our atmosphere is energized and professional, usually absurd and ALWAYS inspiring. Anyone I work with is incredibly passionate about their skills and willing to do just about anything to make it happen!!!
But – I have an understanding of each company, artist, or brand’s purpose and style. This is what I think makes Wolfette Styling so versatile and adaptable!
Not a chance, surprises are way more fun. I can tell you it will be shot in the dessert starring some of your favourite childhood cartoon characters though 😉
What’s the big picture? Is it fashion styling your dream job or is that a stepping stone to something bigger?
Well, at one point fashion styling was the bigger picture and a year ago, creative directing was the bigger picture ! I’m constantly evolving into different roles and LEARNING. I really only allow myself to look to about a year in advance, anything past that is just too unpredictable. I don’t have any plans to slow down, that’s for sure.